Leadership
Directors Who Have Run Operations, Not Only Advised On Them
APB's strongest differentiator is the combination its directors bring: technology and global operations, client communication and coordination, and international sourcing and market development.
Leadership
Complementary Expertise at Director Level
APB's directors cover the three dimensions a cross-border assignment actually requires: technology and global operations, client communication and coordination, and international sourcing and market development.
Dr. Kowk Chung Lai
Director — Technology & Global Operations
Technology, global operations, AI and analytics
Dr. Lai brings a background in global operations and technology leadership to APB, with experience delivering analytics and AI programmes inside large international organisations.
At APB he leads the advisory practice and applies data-driven methods to supplier evaluation, cost benchmarking and market analysis — the evidence base behind the recommendations clients receive.
- Doctorate-level research background
- Global operations leadership experience
- AI, analytics and digital transformation
- Cross-border programme delivery
Agnes Lai
Director — Client Communication & Coordination
Client communication, coordination and engagement management
Agnes is responsible for how APB engagements actually run: requirements captured accurately, both parties briefed to the same level of detail, and progress reported without prompting.
She coordinates across time zones and languages, managing the correspondence, documentation and follow-up that keep a cross-border transaction moving from first enquiry through to repeat business.
- Client relationship and account management
- Multilingual commercial correspondence
- Documentation and process coordination
- Engagement and stakeholder management
Yubin Zheng
Director — International Sourcing & Market Development
International sourcing, supplier networks and market development
Yubin leads sourcing and market development, drawing on established manufacturer and distributor relationships across Asia, the Middle East, Africa and Europe.
His work covers supplier identification and qualification, commercial negotiation, and the development of new markets for the manufacturers APB represents — the relationships that make up the company's network.
- International sourcing and supplier networks
- Chemical and industrial raw materials
- Commercial negotiation and market entry
- Distributor and buyer development
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